Welcome to Humor, Seriously on Substack!

Why Humor?

Once we enter the workforce, our daily laughter significantly decreases—a phenomenon we call the "Humor Cliff." Yet, humor remains a powerful tool in business, enhancing competence, confidence, relationships, creativity, and resilience.

Our Mission

Led by Jennifer Aaker and Naomi Bagdonas, authors and educators from Stanford's "Humor: Serious Business" course, this Substack explores how intentional humor can transform workplaces and personal interactions. We combine insights from behavioral science, top comedians, and innovative leaders to teach practical humor applications—from making impactful first impressions to fostering creative, joyful work cultures.

Join Us

Ready to conquer the Humor Cliff? Subscribe now to learn how humor can seriously improve your professional and personal life.

Bring Humor Back, Seriously.

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Subscribe to Humor, Seriously

Welcome to Humor, Seriously! Dive into the science of levity with us and learn how to wield wit to unlock creativity, boost resilience, and forge stronger bonds. It’s time to take laughter seriously—because life’s too short for resting boss face.